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Here’s why you should focus on responsive web design

The stratospheric increase in mobile device usage has drastically changed the way website development services and logo design services operate. If your site isn't built to adapt to mobile devices and other gadgets, you would be doing big damage to yourself.

One simple method to accomplish this is to utilize a responsive web design. It's simple and fast. But what's a responsive web design, and how can we optimize our website?

In this blog, you will grasp a brief introduction to responsive web design and some tips and tricks to achieve that.

The importance of a responsive web design

All pages and their related content are adaptable with responsive web design throughout all devices and various screen resolutions. Whether you view a website on your desktop or smartphone, it should be simple to navigate and uniform despite different screen sizes. Responsive web design allows your user to read and browse the site with little resize and display, giving the user an optimum experience.

Responsive web design may enhance the user experience that translates into a favorable impression of your company. If a user can simply visit your website on all platforms, in the future, they will be more inclined to come back to you, providing you with a better conversion rate.

Responsive web design and mobile indexing are now as essential as a ranking criterion. Sites that are responsive will usually load quicker, increasing your ranking and reducing your bounce rate. Responsive design may also enable social sharing simpler, allowing you to increase your horizon of the brand's audience.

SEO strategies and website maintenance work really well with excellent mobile-friendly websites. Such responsive design means you won’t have to make extra efforts for its care; it is also faster and less costly than creating a stand-alone mobile app on your PC.

With mobile websites becoming an industry norm, make extra efforts to make sure your web design is as good as possible.

Top tips to make a website responsive

1. “Mobile-First” Approach

It may be challenging to recreate a multi-column design into a smaller screen area instead of starting from scratch and working up to sophisticated designs. This is the first Mobile method in which the concept to design the user experiences comes first and then to build the layout for tablets and PCs.

The mobile-first method to responsive website design is not a novel concept but nevertheless an essential one. It is useful to solve one of the issues of unnecessary content delivery. The Mobile-First strategy means no worries about providing huge quantities of information in the text-only to conceal it with CSS visually. For example, a backdrop graphic with a huge picture is meant only to be part of the concept on big displays. This also ensured that pictures were only sent to devices for whom they are compatible.

2. Move your site from desktop to mobile

Some mobile users may choose to see the desktop version of your website rather than the mobile version, particularly if you choose a mobile-only website instead of a responsive one.

This gives them the means to do so if they choose. You want your users to be able to engage in the most meaningful manner with your website and even choose to return at a later time.

3. Use a responsive theme

Most web design professionals believe that developing a responsive website is a great strategy to construct a site that performs effectively on mobile devices and desktops. This is because a responsive website has the same material and information on whatever device you visit it on; however, the site adjusts itself according to the device it is shown on.

To put it another way, the way a page is presented and organized varies regardless of the device screen size. When viewed on a smartphone, a picture that appears next to a line of text on a desktop may appear on top of it.

With responsive web design, you can make your site mobile-friendly without restricting the information the mobile users can view — they will still see the same material as the rest of your visitors. Responsive design is also beneficial to SEO as Google expressly endorses it.

4. Never use Flash

Using flash on your whole website is a big SEO mistake. It may make a website take longer to load; it doesn't function in several browsers and devices. Because neither iOS nor Android devices support flash, if you create a website that relies on flash animation, your mobile visitors will be excluded.

Most designers are aware that flash should not be used on a website, but if you have designed your site using flash some time back, you may still have certain elements that utilize the out-of-date technology. Remove any such technology from your website and replace it with a robust web design that functions without it.

5. Boost the speed of your site

You must recall using dial-up and having waited anxiously for web pages to load slowly. But, in an age when everyone takes fast internet connections for granted, if your site loads at the rate of the bad old days, your audience will not be patient.

According to Google's mobile loading speed study, most websites take more than five seconds to load completely, yet few users even wait that long before clicking away.

Pay attention to the appearance of your site

Complex websites with a bunch of clutter are tricky to browse on any screen and are particularly difficult for visitors to traverse your site on a tiny screen.

Keep clutter to a minimum. Maintain a clean, simple style that allows visitors to discover what they're searching for easily. A minimalistic design will also help to quicker load times by having fewer resources on each site that need to be loaded.

Apply the same logic to the menu on your website. If it has a large number of pages and different categories, a wide menu on desktop displays will work best. On a mobile device, you want to limit your choices to the essential ones. On mobile, some websites hide their menu underneath a hamburger button. It takes up less room on the smartphone phone this manner, but visitors may click to view it if necessary.

6. Enable Accelerated Mobile Pages (AMP) option

The AMP framework is compatible with all browsers. It seamlessly interacts with the most popular content management systems, like WordPress and Drupal, making it an effective option for businesses looking to convert their websites to the mobile-first time.

Amplification for mobile pages (AMPs) can significantly enhance your website's performance in terms of traffic and visitor retention, especially given the increasing number of smartphone users.

Conclusion

Today, many individuals use mobile devices as compared to laptops and desktops. Therefore, your website has to look amazing and function on the smartphone as well as desktops and laptops. In conclusion, creating a responsive website may save you tons of money, maintenance time and also assist you to long-term convert and keep more customers.

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