What is Remarketing Campaign in Digital Marketing

How Remarketing Campaign is the Best for Your Business?

The basic definition of remarketing is a technique or method used to showcase your product or service to the customers who have already visited your mobile app or site. There are hundreds of ways in which a remarketing campaign can benefit your business.

Here are some of how a remarketing campaign might be the best bet for your business.

You Stay on Top of Your Audience’s Mind

An analytics report shows so much about the customer behavior on the website. Have you ever seen a customer coming to your website, browsing through each category, but fails to make a sale? Well, at least it shows that your customer is interested in your product.

The reason for the no lead conversion might be because the customer was busy or maybe they were casually browsing your website. Once you start remarketing campaigns, your customer will be continuously reminded of your brand (in a good way). When that’s the case, you can expect your customer to show interest in your brand again and might convert as well.

Remarketing campaigns will not turn every customer into a lead, but it’s a great way to get started. So, make sure that you are following this approach.

High Chances of Lead Conversion

Since connecting with your audience is already done, it’s time to convert them into a lead. One of the biggest problems for a business is to connect with their audience and encourage them to check your products or website. Once it’s achieved, all you have to do is focus on converting them.

Remarketing is the best way to close the deal with your customer. Such ads will remind your audience about your brand and they will be back on your website again. It seems like a seamless experience, but it has a lot of benefits for the brand.

Targeting the Customer Directly

Remarketing campaign lets you target the customers who have already shown interest in your product or service. It is likely for people who visited your website, added the product to the cart, but didn’t proceed with the sale. Once you’re aware that your audience showed interest in your product, you can come up with ads and discounts to allure them in purchasing the product or service. So, who is winning?

Using Mobile and Video for Ads

When it comes to remarketing campaigns, you have a large area to target your audience. For instance, you will be able to reach your audience through 2 million apps and websites and that too, with multiple devices. You can even target the audience by showing your ads on YouTube during videos. It’s one of the best ways to target your audience by using text or display ads and encourage them to shop from your brand.

You Save Great Amount of Money

Since you are directly targeting the people who have already shown interest in your brand, you’re saving a lot of money. It’s all about remarketing the same audience, but with a greater chance of a conversion. It’s a cost-effective solution and reduces the overall cost of the marketing strategy.

Is there any Difference between Remarketing and Retargeting Campaigns?

Both remarketing and retargeting are used interchangeably in the marketing arena, but they are not completely the same. Both are some of the best ways in which you can connect with your audience, but they have their differences as well.

Since you’re aware of the remarketing, let’s dive into retargeting.

What exactly is retargeting?

A retargeting campaign is related to finding the customers who have shown interest in your products or services and then designing digital ads to target the same audience. It’s different from remarketing because it’s simply related to reconnecting with the past or current audiences to encourage them to convert. It’s mostly done with the help of email marketing.

Depending on the benefits of both marketing campaigns, it’s important for you to see which one is best for you.

Retargeting campaigns can help your brand if you’re planning to get new customers, you’re trying to get more traffic to your website, or you have no email list of your customers to connect with them. In such a situation, digital ads can be a savior.

On the other hand, remarketing should be done when you don’t have the budget for ads, you only want to re-engage with your past or current audience, and you have an email list of your audience.

Even if you don’t want to pick one, a combination of using both these marketing strategies will work wonders for your brand. There is a difference between both of them, but they can benefit your brand if used in harmony with one another.

Types of Remarketing Campaigns

There are mainly five types of remarketing campaigns.

  • 1. Standard Remarketing
  • 2. Remarketing Lists for Search Ads
  • 3. Email Remarketing
  • 4. Dynamic Remarketing
  • 5. Video Remarketing

Standard Remarketing

Standard remarketing campaigns are related to displaying ads to previous visitors to your website across all Google Display Network to encourage them to convert. It can be done through multiple platforms including Facebook. Apart from it, the ad might also appear if you search for a related term on Google.

Remarketing Lists for Search Ads

This form of remarketing strategy is offered by Google AdWords to the marketers to customize their search engine ads as per their audience who have been to their webpage before. You can even tailor the ad bids for your benefit to make the most out of it. There are several strategies to perform this kind of remarketing, but the marketers are aware of it. It’s not so difficult but promises a good conversion rate to the brands.

Email Marketing

Using personalized remarketing emails to get your customer on board is the best way to convert leads. Bombarding your customer with ads and emails is not the right approach, there must be a balance. Email marketing is one of the best ways to reach out to customers who once visited your website, but didn’t take any action. Follow-up emails with a personalized message to your audience are far better than sending a generic email to your audience. Not only will it irritate them, but you might also end up on their blocked list as well.

Dynamic Remarketing

If you’re going for dynamic remarketing, then it’s a remarketing method in which the ads are tailored as per the customer’s behavior on a webpage. The ads are specifically designed for customers who have visited your website but didn’t take any action. Hence, such ads can remind your audience of your brand so you can make the right move.

If a customer is leaving your website after visiting the pricing page, then there is a high chance that they are not satisfied with the price. A dynamic ad can provide them with a discount or free trial to convince them.

Video Marketing

Video marketing is related to showing remarketing ads to the audience that has recently visited your website or watched any of your videos. The ads can be shown on YouTube during the videos to get the attention of the potential customer. You can also utilize the ride side margin to display your ads on YouTube.

How Does Google Remarketing Work?

Google ads remarketing is related to showing online ads to customers who have already visited your website. The aim of these ads is to ensure that you’re always on top of your audience’s minds.

A Google remarketing code, a.k.a. pixel, or tag is added to the website that keeps a track of your remarketing audiences through browser cookies. The code can be tailored as per the different website pages as well. The data collected through this code can be used to form targeted ads for customers and show them to them when they are browsing through the Google partner sites.

In the beginning, you might have to retarget all individuals who visited your homepage, so it can increase the budget for some time. However, as time pass, you can create targeted ads with narrowed down audiences to ensure conversion. Not only does this increase relevancy, but also lowers the cost per click.

The remarketing ads can be prepared as targeted as you want. If you only want to target the people who have already purchased from the website, then you can do it too. There are many benefits of going for remarketing and retargeting campaigns and they both are worth a shot!

How Does Facebook Remarketing Work?

When it comes to Facebook remarketing, it’s almost similar to Google ads marketing. However, in this type of marketing, the ads are shown throughout the Facebook network only. Facebook refers to remarketing as the ‘Custom Audiences’, which is for an audience that has already visited your website. Facebook will start showing the brand’s ads to the audience, which will make them remember your brand and convince them to complete their purchase as well. You can create the type of audience that you want on Facebook. For instance, you can create a list for website traffic, app activity, or customer list.

Website Traffic: By placing a Facebook pixel on the website pages, you can create an ad that is targeted to the audience that visited your website in a time frame. You can use filters to make the list as targeted as you can.

App Activity: If you have an app for your brand, then it’s another best way to show them the relevant ads. You can show them ads based on their user behavior on the application.

Customer List: It’s another best way to send personalized ads to your audience. A customer list with the relevant details can be generated from the CRM and then targeted ads can be sent to the audience. It’s more like sending a personalized email to your audience.

Remarketing is one of the best ways through which you can attract a lot of audiences and convert previous customers as well. If you are not doing Facebook remarketing, then you’re making a big mistake. Facebook is a hub of people with 22 billion clicks per year. With so many people on one platform, you have a huge chance of attracting more customers to your business. You can always target new customers, but focusing on those who are already interested in your brand might not be a bad option.

Which One is the Most Significant for Remarketing Campaigns? Facebook or Google Ads?

Both Google and Facebook ads are the best platforms for remarketing campaigns. Both these platforms must be used to complement one another rather than beating. AdWords and Facebook should not be competing with one another because the features in both of them can serve the businesses in multiple ways. Using the power of paid search and paid social can take your brand to the next step.

It’s one of the best advertising strategies!

Make sure that if you’re using both platforms, then your brand’s message is the same throughout the Display Network and on social media. Inconsistencies are what affect the brand negatively, so make sure that you’re not making this mistake.

Each platform will generate an ROI for your brand that ultimately benefits your business. If you wish to grow your business, then there is no better than using both AdWords and Facebook remarketing campaigns to reach the top.

Almost all advertisers are aware of the benefits of this type of advertising strategy, so it’s now your turn to implement it for your business’s benefit. If you wish to see your business growing, then you have to target the audience on all platforms rather than focusing on one. Make sure that you are making the right choice!


When it comes to remarketing campaigns and retargeting campaigns, your business has a lot to gain from. Digital media marketing is incomplete without remarketing strategies if you truly wish to save a spot in your customer’s heart.

Winning over customers who are already interested in you can help your business to grow and increase customer loyalty. Make the move with AdWords and Facebook advertising to reach your customer and increase your conversion rate. A targeted ad can attract your customer and can encourage them to finally make the purchase on your website!

If you’re wasting your time here and there, then it’s time to take advantage of the wonderful remarketing campaigns to get more customers. Prepare a compelling ad copy that is irresistible by your customer and covers about everything that they are looking for. How will they ignore that, right?