Introduction to keyword cannibalization and how it affects your website

What is keyword cannibalization?

Keyword cannibalization happens when the same keyword is optimized on multiple pages.

If Google is crawling through a website with several pages that target the same keyword, it must decide itself which page contains the information most relevant. This causes uncertainty and raises the likelihood of search engines choosing a less than optimal page for that term.

Marketers and webmasters from search engine optimization services have this misconception that their ranks for these keywords will improve if they include the same keyword in many pages. Keyword research services think that Google will detect the competence of the domain in one area and rank the page more highly.

However, it actually distributes them out instead of focusing on keyword concentration. Search engine crawlers have to decide themselves which sites offer the greatest information for the term or query.

Optimizing one keyword throughout your website pushes your pages to compete. Instead of battling the domains of your rivals for dominance, your pages will struggle within themselves to be seen.

  How to avoid keyword cannibalization

Here are some of the ways using which you can avoid keyword cannibalization:

1.Combine Content

Suppose you have two pages on your website that perform exactly the same thing, such as one that recommends excellent places to dine out and another that identifies the best ambiance in a restaurant. In that case, you may wish to consolidate all of this information on a single page.

This approach may not always work for every case, but fusion will frequently simplify and improve the SEO of your website.

2.Content Deletion

It is harsh, but you may think to completely delete some material, particularly if the content of your website is no longer useful. If your company has developed and that earlier blog post with specific keywords is still performing better than your intended site content, remove it. If the material no longer exists, that will ultimately eradicate the problem as well.

3.Delete Keywords

If you wish to keep some information for other reasons and the presence of keywords is not required, then there is another option to eliminate the usage of those keywords entirely. This may be a longer, more laborious method, but it's extremely straightforward and quick to execute.

4.Modify Your Internal Linking

If your website has material that connects to other information, the link itself is a factor that you should enhance. Links create significance for search engines such as Google; thus if you provide a link to another piece of information or web page, a search engine may rank the connected material higher.

You can also try adding or modifying your website's internal linking such that less important information connects to the material you want to emphasize and prioritize. This way, you signal to the search engine results page algorithms that the linked material should be prioritized. Doing well in search engine results pages (SERPs) is still extremely essential.

5.Use canonical

Instead of repeating the same keyword on each page, build variants of this one and trace directly to the particular term canonical source. Then Google will determine which version is most appropriate for each one of these searches. For your SEO, while keeping Google in mind, don't forget your users: numerous pages addressing the same keyword are not ideal for user experience. This solution also ensures you offer a better experience and far more relevant information.

6.Modify Inbound Link Requests

This is one of the more difficult types of keyword cannibalization to handle, but it is crucial. Another element that SEO takes into account when ranking search results is the number of individuals who have traced back to your blog. After conducting a search on your site, you may discover that one of the causes why less essential material is still ranking better than more appropriate information is because other websites are creating links.

 How can the cannibalization of keywords affect a website?

The search engine cannot determine which page on the site is the most appropriate for a given phrase. The google search is unable to determine which page best answers to the user's query. It lowers the CTR of sites that compete with one other and their traffic and placement. It is a squandering of crawl budget. When two URLs from the same site compete for the same keyword position, Google spends effort scanning two pages that relate to the same subject. It is a loss of domain authority since it is split between two sites that are attempting to rank the same item.

The presence of the same keyword on numerous web pages does not indicate to a search engine that your site is more credible for that phrase. When several websites seem to be identical, it may give out negative signals.

Here’s what you can expect if your pages are optimized with the same keyword:

1.Inadequate content quality

Imagine writing a book that was disorganized and contained several pages of redundant material. It's not going to be a page-turner. You want to provide valuable and interesting material to your website's visitors in order to generate links and recommendations to it. Google recognizes websites that have high-quality, well-organized content.

2.Diluted external links

Assume you have several pages on your website regarding skates in general, and you also have various external sites connecting to those various ski pages. You would benefit more from having all of those sites link to a single page on your site dedicated to the broad subject of snowboards, rather than spreading the link equally across numerous pages on the website.

3.Lower conversion rate

It is probable that one or few pages of the same subject may convert better from many pages than others. You may verify this hypothesis by viewing your statistics in Google Analytics, for example, tracking objectives or monitoring ecommerce conversions or using tools. It is a waste of time and effort to have many lower conversion pages for the same traffic.

4.Diluted anchor text and internal links

If multiple sites target the same subject or keyword, the impact of the anchor text and internal links is not to be leveraged to indicate the topic's most relevant page.


Does your website cannibalize its own keywords? All it takes is the proper tools and a minimum amount of work to resolve the problem. Other times, it may be necessary to undertake a large-scale content and keyword rearrangement project to achieve success.

Whatever the side of your site now, taking the effort to correct this frequent problem may pay rewards for the SEO strategy and allow search engines to better comprehend what every website is about, increasing their capacity to display more information in the search engine results for more inquiries.

Recent search algorithms are much more advanced when search rankings are assigned. High content will always be the main element in obtaining a good position and making sure that you don't cannibalize a term can help you better focus on your intended material and receive the recognition you deserve.


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