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Introduction to featured snippets – A comprehensive guide

If you want to get to the top place on Google without getting backlinks or changing your content substantially, we have a solution for you: featured snippets.

Featured snippets are bits of information that are usually shown at the top of the search engines. You offer responses to the search term by extracting relevant information from top-ranking pages.

You may question how beneficial this is for the website with the featured snippet when users view the SERP content without actually visiting the website.

What are Featured Snippets?

A snippet is a short piece of material on top of a Google SERP. It shows users with a fast resource and appears as a result of a query. It is a brief, fast response to a user's question. Google doesn't generate snippet material. Instead, it draws contents straight from its index site.

These featured snippets are also known as Zero-Click Search since they lead no clicks to 49 percent of all Google queries. This means that visitors are happy with the information in the snippet and no longer have to visit a classified result unless they desire more knowledge. These snippets are also called the "zero" position since they rank above the rest of the SERP rankings. Because of this, organic rankings lose traffic. For instance, Wikipedia drastically lost 21% of its traffic after position zero was launched.

While these featured snippets reduce the traffic to the organic results, having one such featured snippet may increase your websites' visibility and further traffic since it is at the top of all organic results. Many websites have significant traffic and CTR growth with a snippet included in Google's SERP.

How featured snippets work?

The search results of Google occasionally display listings that show the snippet summarizing a page. These results are referred to as "featured snippets." You may discover snippets of your own inside the general search results, in part "People also ask" or together with material on the Graph Structure.

When specific algorithms identify that format, snippets assist the users to find out more quickly what they are looking for, both from the page description and by clicking the link to view the page. They are particularly useful in mobile or voice searches.

Why are Featured Snippets so important?

A snippet box tends to make life simpler for a Google searcher by giving a short response. The aim is that visitors may skip the snippet so that they can obtain a simple response to their query without going through a lot of SERP pages.

Featured snippet spaces are essential for digital marketing services since they attract the attention of a reader and enhance the chance that you will see your website. They are the first item that a user sees while searching. Here are some of the advantages that snippets may have for your webpage:

1.Improved click-through rate (CTR)

Although the snippet provides consumers a basic response to the question, they may want more detailed information. You may quickly discover what you are searching for by clicking on your link.

2.Increases the credibility

The samples shown portray your company as an expert on a topic. Featured Snippets make it far more concrete that people will think of you as a professional in that area.

3.Help you make use of voice technology

Typically virtual assistants like Siri, Alexa, Microsoft Cortana, and Google Assistant utilize snippets to answer the voice search inquiries of its customers. More than 40% of web users search using voice on their desktop computers and mobile devices each day.

4.Specifies that your material is effective, helpful, and properly organized

Featuring snippets assist in evaluating your content. If Google decides to include your website in a snippet, it is an excellent indication that readers value material.

5.Filter the users

Featured snippets boost 'no-click searches since consumers already discover what they are searching for. So if a consumer clicks upon your link in search of product information, they have a greater probability of making a purchase.

What are the types of Featured Snippets?

Featured snippets do not fall under the same umbrella. Depending on the kind of data a user seeks, there are several types of featured snipes that Google and other search engines employ.

Understanding which snippet type best suits your subject will help you arrange your content and offer them the greatest opportunity to be part of a featured snippet.

Here are some of the featured snippets that are widely used and their brief introduction.

1.Paragraph Featured Snippet

This snippet gives the user short, practical information about a specific topic. Some inquiries focus on questions or seek additional data. Google takes text from a website in an effort to answer the query of the search engine.

The method to assist with this type of snippet is by replying to the query quickly and then adding more material, which will spawn the user's curiosity and urge him to click. FAQ pages are ideal for addressing many brief inquiries simultaneously and separate blog sites for more complex ones.

2.Numbered List Featured Snippet

Another extremely frequent form used by affordable SEO services is numbered lists. They resemble the bulleted lists, but the main difference is that they are shown in numbers rather than bullets. Mostly everyone adores list postings, and Google is the same. In order to provide a compacted perspective of the contents, Google transforms the headers of a listed post into bullets.

This is typically done to specify steps like in a recipe book or instruction manual. For example, if you input "steps to cook a caesar salad," Google will show the recipe from the homemade food blog.

3.Bulleted List Featured Snippet

Listicle articles are produced for this snippet, whether you are just listing items ranking them.

You may use lists to classify items, display the stages of a process or distinguish various goods. For example, a list of featured snippets may be sorted or unsorted, and you may see bulleted listings for ranked and ranked items, product features, and ideal kinds of lists, among many.

4.Table Featured Snippet

If you seek data with two or more factors, Google shows a tabular featured snippet — for example, pricing comparisons for various types of phones in the span of the last six months.

Again, it may not be displayed on the real website in a table format, but Google will draw essential information to build the table for better understanding.

5.YouTube Featured Snippet

YouTube has been one of the world's biggest search engines since the last decade, so it's no surprise that video featured snippets are another item you would want.

If a video offers the best response to a user's request, the video will be included in a featured snippet. Video snippets are very helpful for "how-to" searches as a video will pop up resolving your query.

6.Carousel Featured Snippet

Google recommends carousel snippets with relevant keywords that a user might search in bubbles at the top or bottom of the snippet. After clicking any of the keywords, the contents of the highlighted snippet change.

7.Double Featured Snippet

The double featured snippet explains its own self. Google shows two snippets instead of one.  Google tries to cover all the foundations with these snippets.

In the event that the selection of its first featured snippet doesn't really meet the user's intention, there is always a second option.

Conclusion

Google will continue to use featured snippets for an expanding number of searches as the search engine becomes more intelligent and more users begin to use voice search.

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