Principles for Best Web Design

Over the past ten years, customer's shopping behavior has changed drastically. This perceptible change took place due to the rise of social media platforms that allow consumers to share, contribute and access information with utmost ease. Internet has undoubtedly influenced our lives with its advanced automated solutions.

From waiting in long queues to having online web stores for food delivery, from rushing to not miss your train or bus to ordering it at your doorstep, from hustling in sales to get your favorite dress to just buying it by a click, we can say that online shopping has completely transformed the way people access their day-to-day tasks.

Countless retailers and entrepreneurs have overhauled their businesses to the digital world to not only maximize their reach but also achieve a sustainable approach towards growth. To have a captivating and engaging online presence is the key to rising above the competition and flourishing. Best web design is one of the key factors of an online store that reins the customers in.

Top Elements of Good Web Design

Simplicity Wins Every Time

One of the most off-putting things about websites that can lead to extensive bounce rates is a clutter of visuals, a bad color palette, and too much text. Adding more than necessary elements to your website distracts the customers from your product or services and makes them focus on the disaster that is happening on your website. The best thing one can do is keeping things simple and adopt a more natural, fresh, and clean look and feel to your website.

A simple outlook of a website allows the customers to focus on what you have to offer and navigate through the entire website seamlessly. Browsing a website that fails to serve the purpose of the search will not only make you use lose customers but will also seal the fate of them never visiting your website again.

Consistency Is a Trust Building Factor

Getting a user to visit your website is without a doubt a tough task. With unmeasurable competition in the market, you need to be on your toes and always optimizing your strategies to reach a larger group of audience. One thing that can help you in your pursuit of success is being consistent. Consistency in the way you portray your product or services will put limelight on them. You have to make sure that all the fonts, color scheme, layout, formatting, headings, buttons, and forms, etc are consistent throughout the website.

Readability Gets Your Point Across

Your work does not end with just implementing a good design strategy. Optimizing the text on your website in a way that its readability does not suffer and is concise and clear enough to get the point across is the key detail towards having a good web design. Search engine crawlers crawl the website for relevant information on your website and rank it on that basis. So, it is extremely important for you to have a well-planned content strategy so as to skyrocket your online visibility.

Cross-Platform Responsiveness Expands Your Reach

More than 50% of the world’s population actively uses mobile phones for online shopping. These portable devices allow seamless accessibility and ease of use. This is why it is essential for your website to be functional on all devices (smartphone, tablet, iPad) and across browsers (Google, Mozilla, Yahoo). If your website goes out of form on a cellphone then there will possibility of you losing a handful of customers that are never to be coming again.

Color Branding Gives You a Unique Identity

A good color combination attracts users, while a bad color in website design, the combination will confuse them. This necessitates selecting a color palette for your website that can create a pleasant environment and thereby make a positive impression on visitors. To give your website design a balanced look, choose a complementary color palette to enhance users' experience. Remember to use white spaces to avoid visual clutter and mess on your website. Often, stay away from using too many shades. For an attractive and simple style, 3 or 4 tones for the entire website are sufficient.

  • The color red is both strong and appealing. It works well with websites that focus on children's items. Use a "Talk to Us" or "Get Your Quote" button or call-to-action to inspire visitors to take action. Emotion is evoked by the color red.
  • The color orange is often used on food-related websites. It has been shown to improve positive thinking and innovation. The color appeals to a younger audience as well. The color orange is used by a number of specialist firms.
  • Yellow is a color associated with joy and imagination. It fascinates children and is used on websites that offer recreational goods. Yellow, on the other hand, can strain the eyes and is best used as an accent color in most situations.
  • Green is a color that is appealing to the eye. It's ideal for tourist sites and natural-themed websites. Green represents wealth and prosperity. Green is also a common corporate color because it evokes confidence.
  • Blue is a traditional color with a high level of trustworthiness. It has a reputation for calming the nervous system. It's appropriate for websites that sell high-tech products, as well as nutrition and diet products. Many people use blue as a text color by accident. Since it is not a normal color for the human eye to read, it should be avoided.
  • Websites devoted to photography and art can use black color in website design.
  • Purple is also used on religious and holiday blogs.

Faster Loading Represents the Quality of Website

With ever-decreasing attention spans, your website should be optimal enough to load fast and display pages within 3-5 seconds. Combine your code in a central CSS (cascading style sheet) or JavaScript to reduce HTTP requests. Lastly, compress these files to further enhance the loading speed.


Your website is your storefront. If it is unable to portray all that you offer or whatever it is that you want to communicate then all your efforts will go down the drain. A comprehensive study of your target market is the first step. You will understand the mindsets of users and what they want. With further research and analysis, you can get insights into your competitors, their strategy, strengths and weaknesses, and their unique selling points. Be clear in what you want to tell your customers, use a tone that connects with the audience you are targeting, use short shorter sentences, make use of bullet points, and avoid using any jargon that the customer can't understand.

Easy Web Design Navigation Makes the Customer Stay

The method of accessing pages, applications, and websites on the internet is known as website navigation. Hypertext or hypermedia is the technology behind it. Hypertext, also known as media, refers to text-based web pages that link to other web pages through hyperlinks. A hyperlink is a text link that takes your browser to a specific URL.

The URL specifies which file on the server the browser can access, and it downloads and makes the data for the user to see. Internal links guide visitors to various pages within the same domain. External links take you to various sites on a different domain, on a different website and server. Menu navigation makes it easier for the customers to go through the website seamlessly without any difficulty. A well-planned navigation strategy is a key element for a good web design.

  • Global Website Navigation
  • The menu and links on all pages of the website are similar when using global website navigation. This is how many modern menus are created. Out of the box, most CMS solutions come with global menus. Different styles and areas for navigation menus are available in any WordPress theme. If you need more, a menu plugin may be used to provide additional options.

  • Hierarchical Website Navigation
  • The menus change depending on the meaning of each page in hierarchical navigation. Hierarchical navigation is seen in most newspapers and blogs that are solely focused on content. If you go to the front page of a newspaper, for example, the header menu will usually have links to the top news categories.

    However, since it is hierarchical, it exposes new connections that lead to subcategories of the current category page. The top-level menu is not visible on the Science page of the New York Times. Rather, you'll find links to various sub-sections of scientific study and papers. This difference is what distinguishes this menu from a standard global menu found on smaller websites.

  • Local Website Navigation
  • Local web design navigation, in contrast to both hierarchical and global navigation, refers to internal connections that are used in the content itself. Typically, the user is given choices at the same level or one level deeper in the hierarchy, as well as links to other related sites.

    One of the good examples of local website navigation is magazine websites. These sites make use of links to help readers search through the article for deeper understanding. If there are things that have already been discussed in a previous article then a link will be given that will redirect you to that article.

Benefits of a Good Web Design

Increasing Your Reach

Having a responsive web design that works on both desktop and mobile phones easily where zooming or shrinking images, text, or videos doesn't distort the view helps sustain customers. With the best web design and a highly functional view, customers will more likely invest their time and energy on your website and recommend your brand to others.

Enhanced Social Media Presence

Social media is integrated into everything from school, work, entertainment, and hanging out with friends. One of the top ten reasons people say they're on social media is to buy advertised products. They spend about 37% of their time interacting with branded content on social media.

Fifty-seven percent of millennials say social media has made their advertising more important. As a direct result of a Facebook ad, 48 percent of people say they made their last purchase online. Responsive web design allows easy integration of social media accounts with just a single URL, which helps a company get customer's direct feedback while making the company look more personable.

Decrease in Churn Rate

When you're on a hunt for something online and eventually visit a website, among many others, you expect it to be the best. You don’t want a website that has uneven formatting or layout issues. A website with no responsive design loses its credibility and fails to connect with its audience.

With a fast loading site and efficient navigations, the bounce rate will gradually decrease. So, whether you're browsing from your desktops or shopping through your tablets or cellphones, your brand will offer an experience that leaves a long-lasting impression on its customers.

Lower Development Cost

Developing multiple websites for different devices costs you hefty maintenance and configuration costs, lesser productivity, and not to mention a lot of time and money. Whereas investing in responsive web design helps you in the long run. Utilizing lean methodology, launch a simplified version of your website with its core features so that you can examine its value proposition. This strategy allows your product to reach its desired outcome, verify the product’s demand, build a strong relationship with the target market and achieve optimized functionality, and lifetime value of your product.

Seamless Maintenance of The Site

The website's maintenance costs often go unplanned but are essential to ensure that the website runs effectively and efficiently. Or worse, you end up paying for expensive emergency repairs. Over the long term, maintenance of the website is often easier than having to revamp it. Website maintenance cost depends upon the size, complexity, and functionality of your site.

Well-maintained best web design has many advantages – they'll load quicker, rank higher, make more purchases, run more smoothly, and save money on storage and hosting costs. Different websites for mobile, tablets, and desktops mean having several content strategies, admin interfaces, test, and support systems. However, with responsive design, you can have a unified system that helps you focus on other important things.

Lesser Loading Time

With short attention spans and even lesser patience, a regular person will spend around 3 seconds for your website to load before they move on. Now, if your website isn't optimized to be functional across all devices, then you're in bad luck because you'll lose customers with no guarantee of them coming back. Responsive design uses caching and flexible media to ensure your website has improved loading speed.

Higher return on investments

A responsive website design enables developers to create highly functional, efficient, and flexible web solutions. Customers will trust your brand because of improved user experience, which will lead to more engagements and conversions.